Customers Are Like Fish
Find out exactly who you're built to serve.
A guided 5-stage session that turns fuzzy positioning into a Customer Clarity Profile you can actually use.
The five stages of the session
Open a stage to see what it asks and what it produces.
01The LakeMarket
It asks
Which space you sell in today, who else is fishing there, and where the water is less crowded.
You get
Your current market, the blue-water opportunity, and an honest read on your position.
02The FishCustomer
It asks
Who has actually paid you, what they believe, what frustrates them, and where they gather.
You get
One identifiable customer, in specifics — not a demographic bracket.
03The PullProblem
It asks
The problem they say out loud, the one underneath it, and the moment they finally went looking.
You get
Their pull language — the exact words that become your headlines.
04Shape the MindPosition
It asks
What category you should own, what only you do, and who you're really being compared against.
You get
A positioning statement you can say in one breath.
05The Message
It asks
Your current pitch, tested against an 8-second read.
You get
A clarity score from Confusing to Crystal, plus a sharper message to replace it.
See it before you start
This is what you walk out with.
A six-section document naming your market, your one customer, the problem that pulls them, your position, your message — and three moves to make this week. Read a full worked example before you spend fifteen minutes.
See an example profileCustomer Clarity Profile
Based on the Customers Are Like Fish framework by Steve Nakamoto, published by Java Books, LLC
- Your Fish
- Sarah, 51, trained for twenty years — her body stopped responding to everything that used to work.
- The Pull
- “I’m doing everything I used to do and it’s not working anymore.”
- Your Message
- You’re doing everything right. Your body just changed the rules.
How it sounds
It pushes back when you're vague.
An illustration of how the session sounds: the strategist keeps asking until a specific customer — and their own words — come into focus. Example wording, not a recording.
8-second clarity test
Paste your tagline. See how it scores.
A quick read of the same standard the session uses at Stage 5 — Confusing to Crystal. Nothing is sent anywhere; this runs in your browser.
Start typing — the score updates as you write.
This is a surface check. The session tests it against your actual customer.
Why this works
A strategist, not a form.
It asks two or three focused questions per stage, probes when an answer is vague, and names strong language when it hears it — then hands you a document, not a chat log.
Framework-native
The stages, the questions and the output all encode the Customers Are Like Fish methodology — so the advice is opinionated, not average.
Zero friction
No account, no database, nothing stored on our servers. The session lives in your browser until you choose to download it.
Conversation to artifact
It ends in a PDF or Markdown document you can hand to a designer, a copywriter, or your own website.
Finishable
A five-segment progress bar makes an open-ended strategy conversation feel finite — and gets you to the end.
What you walk away with
- One identifiable customer instead of “everyone with a budget.”
- The emotional problem in your customer’s own words — the language that becomes headlines and ad copy.
- Your pitch tested against an 8-second clarity standard, scored Confusing to Crystal.
- Three specific next moves, not general encouragement.
- Fifteen minutes and no signup, versus weeks of positioning workshops.
Questions people ask first
Ready to name your customer?
Fifteen minutes from here to a document you can actually use.